LE RISORSE PER FAR DECOLLARE LA TUA ATTIVITA' (ONLINE & OFFLINE)

– Lisi, Andrea. Gli Attrezzi del Mestiere. 11 Fondamenta del Copy Persuasivo®

– Lisi, Andrea. Il Piccolo Libro della Scrittura Persuasiva

Ed ecco poi un elenco dei libri fondamentali su cui abbiamo costruito il nostro approccio
alla scrittura persuasiva:

– Abraham, Jay. Getting Everything You Can Out of All You’Ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

– Bencivenga, Gary. Marketing Bullets

– Bruno, Giacomo. Marketing Formativo

– Brunson, Russell. Dotcom Secrets: The Underground Playbookfor Growing Your Company Online

– Caples, John. Tested Advertising Methods

– Carlton, John. Power Words – A Marketing Rebel Special Report

– Carlton, John. The Entrepreneur’s Guide To Getting Your Shit Together

– Carnegie, Dale. How to Win Friends and Influence People

– Cialdini, Robert. Influence: The Psychology of Persuasion.

– Cialdini, Robert. Pre-Suasion: A Revolutionary Way to Influence and Persuade

– Collier, Robert. The Robert Collier Letter Book 

– Halbert, Gary. The Boron Letters

– Hatch, Denison. Million Dollar Mailings

– Hopkins, Claude. My Life in Advertising

– Hopkins, Claude. Scientific Advertising

– Jackson, Dean; Polish, Joe. Breakthrough DNA Report

– Kennedy, Dan. No B.S. Direct Marketing

– Kennedy, Dan. The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

– Kennedy, Dan. Unfinished Business

– Levesque, Ryan. Ask.

– Masterson, Michael; Forde, John. Great Leads

– Maxwell, Richard; Dickman, Robert. The Elements of Persuasion

– Merenda, Frank. Vendere fa schifo (se non sai come farlo)

– Ogilvy, David. Confessions of an Advertising Man

– Ogilvy, David. On Advertising

– Orlandini, Luca. Landing Page Efficace

– Ries, Al; Trout, Jack. Positioning, The Battle for Your Mind

– Ries, Al. Focus

– Ringer, Robert. Winning Through Intimidation.

– Schwab, Victor. How To Write A Good Advertisement

-Trout, Jack. Repositioning

– Wiebe, Joanna. Where Stellar Messages Come From

… e se ancora non ti basta o vuoi qualcosa di più diretto e pratico in italiano, prendi le nostre risorse avanzate sul copywriting professionale.